Cooyah, an expression meaning “look there” in Jamaican patois, represents the outlandish style and flair of Caribbeans one notices the moment you meet them.
The theme of reggae is inherent to the colors red, green, and gold used to represent the unity of a group of diverse people through music, culture, and heritage. No matter your race or language these colors together unify all nationalities. This global appeal to egalitarianism is recognizable to reggae lovers every where. The bold statement: “WE ARE REGGAE” turns a stranger to a friend instantly when accompanied by a sincere smile. #FASHION #CARIBBEAN #REGGAE